193: How Mark Schaefer has evolved his personal brand over time (part 2)

This episode is part two of my interview with world-renowned blogger, best-selling author and keynote speaker, Mark Schaefer.

In part one, we talked about Mark’s new book, Cumulative Advantage – you might want to check that one out as well as this one, if you haven’t already done so!

In part two, the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as a personal brand.

This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. 

Enjoy!

Quotable Quote: ‘It doesn’t matter how hard you work and how well you execute, if the strategy is wrong in the first place.’ 

MARK SCHAEFER

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