In this, the final episode for 2020, I dig into how I work with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume.
Plus I explain the importance of creating a team to support your personal branding efforts, particularly around content and social media.
Leaders & social media
In part 2 of the episode, I chat with Tino Ho, chief commercial officer at The Social Revolution, formerly known as Binary M, about the importance of entrepreneurs and business leaders being active on social media.
I put it to Tino: Why aren’t there more CEOs on social media, and what are the reasons for this, does he think?
Tino and I unpack the benefits of leaders participating on social channels, while Tino also shares some findings from research his firm has undertaken into the subject.
Big show folks, thanks for tuning in!
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