In this episode, the focus is on the importance of content and the role it plays in building a personal brand of substance and meaning.
Specifically, if you want to build a personal brand that’s known, liked and trusted – that’s front of mind with your target audience and talked about in a positive way in the marketplace or community in which you operate – if you want more recognition, influence and impact in your professional life – you need to try new things, as well as put yourself out there by publishing original content.
In the live-streaming trenches with Tristan White
After setting the scene, I am joined by TRISTAN WHITE, a successful entrepreneur who runs one of Australia’s largest physiotherapy practices, The Physio Co, which has been listed as one Australia’s 50 Best Places to Work for 11 consecutive years from 2009-2019.
Tristan is the author of the book Culture is Everything, and is currently writing his second book.
His podcast is called THINK BIG ACT SMALL, where he chats to successful entrepreneurs and business leaders about all things workplace culture and personal leadership.
Tristan is neck-deep into live-streaming at the moment, and discusses the ups and downs of using such a format to engage with his audience.
Check out Tristan’s live-streams here.
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(Disclosure: Tristan and I work together, he is a client of mine)
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