Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace.
In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you’re trying to reach and communicate with; the package of content that will set you on your way; what your communications platform will look like; the process to make things happen, including the tools and resources required; and finally, what performance measures are you going to put in to place to evaluate your progress over the journey.
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