066 How Caroline Childerley is building her personal brand as ‘The Gin Queen’

Caroline Childerley describes herself as “three parts woman, one part gin”. It’s an apt description – she’s following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen.

In this interview with Trevor Young, Caroline discusses how she is going about building her reputation as a go-to informational resource for all things gin. She chats about the importance of taking online relationships offline, the role content and social media play in building credibility in a niche, the importance of listening to your audience and creating content around their needs, and why it’s critical to shine the spotlight on other people’s stories.