Lucy Whittington is a UK-based author and ‘Manager of Business Celebrities’; she helps people ‘find their thing’ and get famous for it.
In this interview with Trevor Young, Lucy skewers the personal branding concepts of ‘unique selling propositions’ and ‘finding your niche’, preferring that people instead focus on finding their ‘thing’ – what they’re brilliant at – that innate talent that sets them apart from everyone else. And for many people, this is not as easy as it sounds!
Lucy also walks us through her five-stage process of becoming a business celebrity: Find your thing, have a ‘fame name’, interesting stories sell, nothing is impossible and get in your spotlight.
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