Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
There's a lot of noise in the marketplace. Influencers shouting on LinkedIn. Growth-hackers promising overnight visibility. Shiny-object tactics that flare up and fade just as quickly. In the …
Continue Reading about Authority branding: What it is, who it’s for, and how to do it right →
The fundamentals of building credibility for one’s brand have not changed. Relationships. Trust. Genuine expertise shared generously. All as relevant today as they were a decade or more …
Continue Reading about Visibility is easy. Credibility is rare. →
Why is it that some people manage to build large online followings but can't sustain the hype and buzz over time? It’s because they got things arse-about: They invested heavily in their personal …
Continue Reading about Why personal branding has a reputation problem →
“Clear Eyes. Full Hearts. Can’t Lose.” These six words play an integral role before games played by the Dillon Panthers in Friday Night Lights, the television series set in a small Texas town where …
Continue Reading about The Friday Night Lights guide to building a presence the market can’t deny →
In this article, I take a look at the importance of evolving our voice in the marketplace. But first, what constitutes one’s ‘voice’? I’m talking in terms of reputation and personal brand - …
You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the …
