Suits & Sneakers TV interview: Influencer marketing versus influencer relations

Should businesses use influencer marketing, or influencer relations … or both? And what’s the difference anyway?

I recently discussed this very topic with marketing thought leader, Anne Miles, for her relaunched YouTube show – Suits & Sneakers TV.

We chatted about the differences between influencer marketing and influencer relations, how to apply an influencer strategy to B2B and B2C markets, as well as how to become your own influencer (even if you run a large brand).

We also tackle one of the vexed question: Who owns the influencer strategy?

You can check out the interview below >>>

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